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Do Not Hire SEO. Hire Web Strategist.

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Since the roll out of Google Panda the focus has shifted to high quality site. The initial Google release Finding more high-quality sites in search on Feb 24th did not provide sufficient details as to what Google considered as high quality site other than saying …

… high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

 

Since then Panda update High-quality sites algorithm goes global, incorporates user feedback has been rolled out globally on April 11th. As the SEO community has been fixated on the Panda algorithm, Google has given More guidance on building high-quality sites on May 6th.

… rather than focusing on specific algorithmic tweaks, we encourage you to focus on delivering the best possible experience for users.

 

Google has further elaborated about it’s mindset as to what counts as a high quality site. Here are some of the factors:

  • Is the content mass produced?
  • Would you recommend this page to a friend? or bookmark it?
  • Is the content driven by user interest or by keyword research?
  • Does it provide value? Is it original?
  • Are there too many ads on the page?
  • and much more.

Now, I hope my CEO would not ask why we are not listed no.1 for a certain keyword. In any case my terse reply would be … “Putting lipstick on a pig Stuffing keywords on salesy content does not work anymore, Sir”. In order to build a high quality site one needs to understand User Interface & Design, Technical Guidelines, Content Quality, Analytics & User Behavior and much more.

Now, do you still want to hire SEO?


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